Regions Extra Changes Everything
Brief
Regions needs a way to keep customers engaged and interested in interacting with us during and after their game day experience, and therefore must show up bold and confident to make a lasting impression that primes customers and prospects alike to build continued interest in the bank and its products.
Business Objectives:
The campaign aims to position Regions as the preferred bank among SEC fans, driving increased brand affinity, consideration, and regional market share across the Southeast. It also seeks to convert that engagement into measurable growth by acquiring new customers—especially younger audiences—while maximizing ROI through trackable interactions and account openings.
Overview
In the SEC, extra always matters.
Every extra inch. Every extra second. Every extra ounce of effort. It’s the difference between the ordinary and
the unforgettable. It’s a mindset that doesn’t just show up on Saturday. It’s built by pushing for extra all year long.
At Regions, we bring the same kind of relentless focus to your financial future. Extra hustle, extra care and extra know-how. Here, just like in the SEC, we
always go the extra mile. And that changes everything.
Luckie & Company
Creative Directors: Bob Harrison & Stephanie Naman
Art Director: Victoria Olinger
Production Company: Picture North
Director: Martin Rodahl
DP: …
Producer: Kristen Dober
TV / EXPERIENTIAL / SOCIAL / ART DIRECTION
Still Photography
To minimize cost for the client, we used the same talent for each school and swapped out props to be more geared towards each school.
PRINT AD
Spotify Playlists
We created SEC hype playlists for all of our sponsored schools.
Take a listen for yourself!
