Regions Extra Changes Everything
Brief
Regions needs a way to keep customers engaged and interested in interacting with us during and after their game day experience, and therefore must show up bold and confident to make a lasting impression that primes customers and prospects alike to build continued interest in the bank and its products.
Business Objectives:
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Overview
In the SEC, extra always matters. Every extra inch. Every extra second. Every extra ounce of effort. It’s the difference between the ordinary and the unforgettable. It’s a mindset that doesn’t just show up on Saturday. It’s built by pushing for extra all year long. At Regions, we bring the same kind of relentless focus to your financial future. Extra hustle, extra care and extra know-how. Here, just like in the SEC, we always go the extra mile. And that changes everything.
Luckie & Company
Creative Directors: Bob Harrison & Stephanie Naman
Art Director: Victoria Olinger
Production Company: Picture North
Director: Martin Rodahl
DP: …
Producer: Kristen Dober
TV / EXPERIENTIAL / SOCIAL / ART DIRECTION