Regions Bank Point of Sale
Brief
Regions Point of Sale is a recurring project each year and our challenge each time it comes around is how do we create something new and engaging for customers.
We created the concept called “There are no silly questions” to encourage our customers to feel confident in their financial journeys.
Overview
If you’ve got questions…We’ve got answers.
Customers who are new to banking probably have some questions. But guess what? People who have been banking for years don’t have all the answers either. No matter what stage of life they are in or how much experience they have managing money, we want customers to recognize Regions Bankers as friendly financial resources. There are no silly questions at Regions. So go ahead, ask away. Chances are we’ve got an answer.
Designed at Luckie & Company
Designer: Victoria Olinger
Copywriter: Julia King
Creative Director: Markus Beige
Some illustrations were drawn from scratch and most were modified from existing illustrations to include brand cues and develop a seamless style for this kit.
