VIDEO / ART DIRECTION / PRINT / DIGITAL
Regions Securities
Brief
Our client asked us to concept and produce a video and accompanying materials to build brand awareness and drive preference for Regions Securities while highlighting our industry expertise. We also found opportunity to capture and keep the attention of C-level executives by refreshing the way we showcase Regions Securities’ resonant differentiators, because only Regions Securities can deliver Wall Street capabilities with Main Street sensibilities.
Overview
In this spot, you will see an ultra marathoner with a running partner navigating rough terrain. This visual metaphor will be intertwined with key messages delivered by Regions Securities Bankers – driving awareness of our capabilities as a bank and the elevated experience our clients can expect.
Luckie & Company
Designer/Art Direction Assist: Victoria Olinger
Creative Director: Markus Beige
Copywriter: Julia King & Vanessa Suarez
The market landscape is always changing, and businesses have to adapt. Especially now. From rethinking operations to innovating in times of volatility, businesses are having to evolve at an unprecedented pace. Our goal is to let them know that Regions Securities is ready to help, with the experience, resources and relationships that are needed now more than ever.
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